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Dior’s “New Look” revived the popularity of girdles and the all-in-one corselettes. In the early Fifties, many couture houses used the interest in “foundationwear” to launch their very own strains, soon after many lingerie manufacturers began to build their own brands. In 1957, Jane Russell wore the “Cantilever” bra that was scientifically designed by Howard Hughes to maximise Fashion & Online Shop news a voluptuous look. The invention of Lycra (originally known as “Fibre K”) in 1959 revolutionized the underwear trade and was quickly integrated into each aspect of lingerie.